A Division of Garvey Communication Associates Inc.
Our approach to corporate video uses brand journalism to create interesting, relevant and compelling content.
Services
Public Relations Videos
PR video provides business leadership an opportunity to define critical organizational values and news through the most crisp and engaging tool available.
Video, employed as part of a Public Relations campaign, will significantly leverage the effectiveness and penetration of that message. PR video can also support more traditional approaches like press releases. However, PR videos – especially when used as part of Digital Media Kits – will significantly amplify the traditional PR tools.
Investor & Capital Campaign Videos
While the specific needs of investors and donors are different, they do unite around one central theme: What will my investment return? The yield an investor wants to realize is personal while the return a donor wants to see is generally a community benefit. The in-person pitch is the most effective way to gain investment – but when you can be there, video is the next best thing to capture the emotion, commitment, passion and promise ofma leader and his or her organization.
Annual Meeting Videos
Annual Meetings that motivate create connections, commitment and engagement. Sure, if you are a trained, experienced and successful motivational speaker (or can hire one), you have a shot at hitting that mark. If you have a successful organization, that speaks for itself, so you don’t have to. An annual meeting video can carry the burden of instilling motivation, while you gain the benefit. Your live role is still critical, but it now can be focused on a crisp introduction and compelling recap. Annual Meeting Videos take the pressure off leadership to lead and entertain while keeping the audience attentive and on point.
Executive Communication Videos
Nobody should “get the memo” again if it’s meaningful. Look what we have done to our people. When we have a compelling message – we resort to the most basic and flawed communication available: text – where emotion goes to die and misinterpretation grows like a virus. Video provides the executive team with an opportunity to communicate directly with individual business units or the entire organization. It’s hard to beat the spoken word.
Process Animations
Process animations teach. Otherwise, the next best thing is the back-of-a-napkin drawing – but try to email that to all your employees or customers. Processes can be complex. Text makes them interpretive – the bane of clarity. Process animations – blueprints that come alive – make a mission, practice, or product clear and actually interesting to learn about.
LinkedIn Marketing Videos
We are going to let you in on a powerful secret: LinkedIn. Just about everybody you need to talk to is on it and business people consume LinkedIn like a 20-something consumes TikTok. LinkedIn Marketing Videos generate leads and website traffic while also building brand awareness. These videos are optimized for your objectives and can be directly targeted and promoted to a demographic or customer – meaning exactly who you want to talk to.
Product Videos for Landing Pages
Want an immediate market advantage over your competition? Add a product video. People and Search Engines love product Videos. They will find your product landing page because of your product video, and it can be a down funnel sales tool for your campaigns. It is going to perform way better than your competitors’ landing page full of text bullets and stock images landing page.
Employee Onboarding & Recruitment Videos
If you go through all the trouble to recruit, screen, interview, and then hire a new employee, you certainly want to keep them. Employee recruitment and onboarding videos are your best bet to connect the new employee to the benefits of your organization and its values. They can make an important connection to leadership and, therefore, understand not only the vision of the C-Suite, but also what it takes to be a success in your organization.
Crisis Management Videos
Generally, like the proverbial frog in the pot, an organization does not know it is in a crisis until the media is at the door. Therefore, the knee-jerk response is to get a statement out to both employees and the press. Don’t do that. First, they are two completely different audiences requiring two completely different strategic messages. Second, don’t use media to communicate with your public. Sure, they are part of that process, but you can go direct to your audience as well. While generally not thought of in these situations because “the statement” is so easy, video gives leadership the first elements of control over a crisis and at a critical time. The control comes not only from the clarity of the message (after all, the memo can do that) it comes from the emotional connection that video can provide. People connect with people – not text.
Corporate Mini-Documentaries
No one knows your story like you do. In fact, it’s a safe bet that no one knows your story, period. The responsibility to tell your story is up to you and a corporate mini-documentary is a powerful way to do that. Produced for today’s digital audience and their behavioral habits, a corporate “mini-doc” is deigned to highlight the history and values of your organization in a compelling yet concise manner. Appropriate for website “About” landing pages, these corporate mini-documentaries are also packaged for digital dissemination.