“You don’t want to be remembered when you die with a big, long obituary that says, ‘you had a brand new BMW and a house up on the hill.’ That doesn’t count. What did you do?” asks John Greaney, Retired State Supreme Court Justice; Senior Counsel, Bulkley Richardson. John is a 2022 BusinessWest Difference Maker by BusinessWest which recognizes the contributions of individuals who are positively impacting the Pioneer Valley and contributing to the quality of life in the region.
Pregame
Big Y World Class Market
“Pre-game”- Big Y World Class market is a story from the dark days of the COVID-19 pandemic in the Spring of 2020. Building off a concept from Big Y’s Vice President of Corporate Communications, “Pre-game” is an effort to help customers transition from the dark days of the surge, with a message of appreciation and renewal.
Fundraising & Impact
Nativity School of Worcester
“This is about changing people’s lives and helping an entire community. Every boy that we help will eventually grow up and be part of society…and so it’s an investment, a really valuable and good investment, and every dollar you give here is really used for the benefit of the boys.” – Chick Weiss, Board of Trustees & Co-Founder at the Nativity School of Worcester
That’s just one of our favorite quotes and beautiful “nuggets” from this video that we produced pro-bono for Nativity School’s annual fundraising event. This video was played right before their auction to inspire guests and they were able to raise $340,000 in total.
Celebrating Difference Makers
BusinessWest
The Importance of Business Ethics
BusinessWest
“I think Business Ethics is one of those things that is under understood,” remarked Dr. Peter DiPergola at a recent roundtable discussion hosted by BusinessWest. Six participants from the sectors of higher education, municipal government, health care and insurance shared their perspectives on the meaning and importance of business ethics in a video to accompany an article by BusinessWest.
A Block of Wood
Peter Pan Bus Lines
How do you capture the attention of riders on board a Peter Pan Bus? With “A Block of Wood”! This marketing video was designed to not just be noticed but to explain the benefits and product which is the company’s new app.
Families Support Each Other
Big Y World Class Market
In coordination with a comprehensive crisis communication plan, “Families Supporting Each Other” reassured customers of Big Y and delivered the expectations of the company in a strategic video campaign.
Engaging the community
PeoplesBank
Tom Senecal, President and CEO and Aleda De Maria, Executive Vice President, Consumer Banking and Operations at PeoplesBank discuss what they love about West Hartford and the opening of their brand new banking center on LaSalle Road. This video was used as part of a month-long digital marketing campaign to celebrate the opening of the bank while engaging with the West Hartford CT community.
Soccer Girl
Connecticut Orthopaedic Specialists
“Soccer Girl” is a glimpse at Dr. John Kelley’s day as an orthopedist. Utilizing a targeted social media marketing campaign on Facebook/Instagram, this video highlighted their expertise and crafted a compelling narrative for the orthopedics group.