Corporate Video Made Comfortable

Corporate video is not about selling Ginsu knives, Chia Pets, or the world’s best pillow. In fact, the internet is where TV commercials go to die.

The secret sauce of powerful corporate video is the interview. While everybody has access to the best cameras, lighting and sound equipment, the interviewer is the element that makes the corporate leader brilliant.

After conducting thousands of interviews, in all sorts of settings and with every imaginable personality type, GCAi production pros mastered the interview. They know how to make a subject feel comfortable in front of a formidable perceived enemy – the camera – but they also know how to drill down on a discussion to ensure that the yield is relevant and compelling. Then the true sorcery starts.

The Magic Is in the Edit

Most real people do not know this – the magic done in the edit suite. There, a skilled producer and editor can take the best part of an interview and weave them into a powerful story. Sound and colors also are adjusted to make the video appear natural and impressive. Because GCAi is building most of our videos for PR campaigns and digital dissemination, our editors, and the technology they employ, move fast. That provides our clients with an advantage – a first to market compelling message that is going to generate measurable results. The end result is a purpose-driven video aimed a serving a specific PR objective and delivered to an identified audience segment.

A Division of Garvey Communication Associates Inc.