Video Adds Power to Corporate Communications

Johannes Gutenberg invented the printing press in 1436. Communications have changed incredibly since then. So, it’s hard to understand why so much critical corporate communication is based on an approach that is at least six centuries old.

Executive leadership videos provide organizations with a powerful voice. Through video, leaders can inform and inspire – in short – lead, though a medium that their audience wants to consume and where search engines will reward. While the search engines, and people, crawl text, they consume video – with voracious appetites.